How To Become A Backstage Makeup Artist Mac

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Season after season, we wait to the runways of Fashion Calendar week to hunt down the latest beauty trends and must-have products, and while some seasons may be more than note-worthy than others (ahem, the Alexander Wang side braid of Spring 2010 or the wet pilus trend of Autumn 2013), there's always something exciting to be uncovered if you know where to expect.

Backstage, for example, there is a lot going on where dazzler brands are concerned—and we're non just talking about the runway looks. Brands similar MAC Cosmetics, for example, apply Style Week as an opportunity to test-bulldoze all their new products before they hit the shelves. For a brand similar MAC that works then hand-in-paw with their professional makeup artists, Fashion Week offers the ultimate route examination—a moment to put whatever new product through the grind, with MAC artists as the ultimate feedback loop, operating at their busiest time of year. Why is this such an opportunity for the make? Considering MAC is a makeup artist make through-and-through, having their global artists equally a staple in their testing process (and giving them the ability to have such a voice and collaboration in the development model) reinforces the ethos of the brand – all ages, all races, all sexes. So what'due south MAC testing this year? Nosotros got the scoop.

Nick Gavrelis, the Vice President of Global Product Evolution, handles the development of all of MAC's complexion products, as well every bit MAC Pro and artistry tools (he's a busy guy). Gavrelis introduced us to ii new foundations that are existence tested during Manner Week, with the goal to release them in September. These new foundations, according to Gavrelis, incorporate trends in raw ingredient suppliers, besides as overall trends the team sees exterior the industry. Because the complexity of the formulation, a robust circular of testing is crucial.

"We work a practiced 2 or three years alee. If we encounter a new polymer combination maybe used in the medical manufacture, or we happen to run across that a item new raw ingredient is providing a cease that we think could be really compelling or interesting—like a transparent, velvety matte but in the manner of a liquid—nosotros may prefer something like that. Both of these foundations are examples of where nosotros leverage technology to fulfill certain needs. The whole backstage piece of testing, for us, is really critical."

The New Guard of MAC Products:

Pro Longwear Nourishing Waterproof Foundation, one of the foundations currently being tested backstage at Manner Week, originally started out as a concealer, according to Gavrelis. The production development team had been challenged to create a waterproof, modern concealer, and leveraged emerging trends from Korea around hybrid products to create something new.

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Working with MAC'southward shade intelligence engineering—something that already exists in the Matchmaster formulas—Gavrelis and team looked to change the "opaque, erstwhile-looking coverage to requite a new, dimensional effect to concealer." The result, they found, was a production that could do much more than only conceal. "You could put information technology on and get medium-to-full coverage based on your awarding, but nosotros too institute that you could sheer this downwardly to create a really cute, buttery finish that didn't accept the harsh, dry, chalky look that many waterproof and long-wear products have." Taking things ane step farther, Gavrelis decided to work on a product that was non only a concealer-foundation hybrid, simply could also piece of work on the body.

The second foundation under review is Studio Waterweight, a product that "feels like liquid on the skin." The fluid formula comes in a canteen with an old-school water dropper, and delivers sheer, lightweight, flexible coverage.

Sample bottle of Studio Waterweight Foundation; Photo by Luca Cannonieri for MAC Cosmetics

Going into Fashion Week, Gavrelis stressed, "It really has been so much near peel the past several years that I think that this formula will allow [the MAC artists] a new way of articulating skin, and that's what I can't await to encounter … Whether it's sheered down and so information technology's ultra-transparent, whether it'south really kind of pressed and buffed into the skin to create that kind of sexy, sensual coverage, or whether they're combining information technology with other things or sheering information technology downwards with other things to create something brand new. That's the exciting part. Out of that, nosotros'll likewise figure out once more how to articulate this to our training department that volition train the MAC artists in the stores to communicate appropriately to the consumer in store."

In other words, the testing process isn't just a style to determine if a product works the fashion you lot want it to, it's a road map to all the various ways the product might be used.

The Testing Procedure:

To put the new Pro Longwear Nourishing Waterproof Foundation to the examination, Gavrelis needed MAC'southward senior artists to employ the foundation to whatsoever skin during fashion week—non but the face—and Romero Jennings, MAC Cosmetics Director of Makeup Artistry, had just the show.

At Carmen Marc Valvo, Jennings used the Pro Longwear Foundation on models (male and female) that needed a little more coverage, noting the coverage, while substantial, was buildable and lightweight—and all-time of all, didn't budge. "Nosotros're here for three hours and and so at that place'south a runway, and then if y'all're doing something that is really detailed, and the foundation is something that will stay in place, it will aid the detailed makeup stay in identify as well," said Jennings.

As for the Studio Waterweight foundation, Gavrelis was correct that the senior artists would find new ways to use the product—and, as it happens, the senior artists were big fans of the new formula.

Senior Creative person Rachel O'Donnell noted that Studio Waterweight gives a business firm and natural look to models' complexions, and offers a bit more back up when she puts it on herself—like the skin is a bit lifted and plumper. Another pro tip: nearly all the artists recommended using the water dropper to clasp a few aerosol onto the back of your manus (or a makeup dish) and so buff the foundation into your skin using a fluffy brush.

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In the end, both foundations earned rave reviews, but of class we were curious to know if a production had ever straight-up failed the MAC makeup artist test. According to Gavrelis, every product that has been tested while he's been working at MAC has made it to the sales counter, but it's worth noting that there's a lot of medical and safety testing that goes into each production before it ever even makes it to Manner Week.

Pro Longwear Waterproof Foundation; Photograph past Rachel Adler

Why Testing Matters:

It's clear from talking to Gavrelis and the many artists involved in Fashion Week that the lynchpin of MAC'due south success is the way the brand works with its artists—offer up new products to exam and and so inviting honest feedback about the results.

"The near of import thing we desire to larn from our team is "How did you similar it? What were yous able to do with it? How far were you able to stretch it? How did it combine with other products? Is there anything that yous wish could be different? And in some cases, we can effect a change. This [foundation] will be on counter in September, then the formula is the formula. For us, it'south validation. And it's about all the dissimilar ways they can use it, manipulate it, and further take it places we hadn't even imagined."

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And it's not all hype. Senior Artist Rachel O'Donnell remembers a moment when the artists spoke upward nearly a demand for more brow colors, and the team recently introduced additional brow pencils because of that feedback. O'Donnell also remembered a like story around Matchmaster foundation—the artists loved it because it had the lightest shade of foundation e'er and the darkest shade, and apparently the "extremes" proved so popular that the product team is now developing those far-flung hues in other foundations. The team will also ofttimes bring back "creative person favorites," making them office of the make's permanent collections. Huggable Lipcolours, for example, will become a permanent collection due to artist demand. For a brand with such a potent roster of artists, creating this kind of real-fourth dimension testing and feedback loop seems like a no-brainer, and it'southward clear that the model works—both for the production development team and the artists.

Gavrelis put information technology this way: "I could do consumer testing like some of our very successful and very established sis brands do, where you're working on panelists that test a number of products—they're real women, they're moms, they're career women. They wear products for a couple of days, fill out a grade—that's considered your consumer test. That doesn't work for us. MAC artists and the makeup artist existence our commencement customer, if they don't believe in something with their cadre, there's not a shot in hell it'due south going to brand information technology into the real world when information technology's finally shipped. So, these tests are actually critical for united states. They're also really exciting and they're also nerve-wracking, peculiarly when there'southward a lot at pale, merely the partnership with the artists has been there since the beginning, and information technology's going to be there until the end, and I think that'south what makes u.s.a. so unique."

Source: https://stylecaster.com/beauty/mac-cosmetics-product-testing-backstage/

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